In the past, technology has been largely generational, with younger generations engaging with new technologies at a far more rapid pace than their elders. Now faced with a world defined by smartphones and an ever-expanding market of connected devices, it’s time to reevaluate the assumptions we’re making in product development.
Baby Boomers are currently the largest generation, with by far the most disposable income, and the history of spending that should make them a target market for most new products.
In an industry dominated by millennials, are we making all the wrong assumptions in product design, development, and marketing?
Session Information
June 8, 2018 at
8:30 am
